If you know about the four distinct types of people that could become your customer it will be helpful when it comes to writing great search engine optimization (SEO) content. You can appeal to all of the various personalities in one article or you can produce four distinct SEO pieces to target specific people. While there is no guarantee that this will bring in more conversions, it has been seen to help guide potential buyers. Targeting clients with your SEO personality strategy is another marketing tool that should be put into your arsenal.
If you are going to put all four personality traits into one article there are ways to do it that will optimize your article. Use the search engine optimization keywords that will appeal to two of the traits in the first part of the article. Since you won’t have any real interaction with a client over the internet it will be harder to determine which personality type you will be dealing with. So knowing which ones to begin with is going to be part of the strategy.
Out of the four traits the article should be targeted to the rationals and artisans first. These personalities won’t want to look through a lot of information to find out what they want to know. They want it now and they want the facts. The rational doesn’t have time to waste and the artisan likes the most up to date product or service of the day. You will lose their interest if you don’t produce the right search engine optimization keyword article from the beginning.
Your other two types like to spend time looking for the facts before making a purchase so they will take whatever time is necessary to uncover them. They will usually read the entire content to find the answers to their questions. That makes it easier for you to prepare your SEO piece with the facts and figures that this type of person requires. If you can incorporate other people’s comments about your product or service within the page of the search engine optimization content they will take the time to read them, especially the idealist, as they need to know that you are reputable and honest.
Many people can be a combination of personalities when it comes to purchasing, so putting all of the different types of information into your SEO articles can reach this type of potential customer as well.
